Social Media Basic $747 The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.

KEY FEATURES:

• All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
• Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
• Total social media strategy covering all aspects of online branding and social media - branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
• Customizable goals for Social Media - content, engagement, and posting tailored specifically for the goal selected. GOALS:
  • Traffic - generate traffic for your website
    • Awareness - generate awareness for your brand or for specific parts of the brand
  • Engagement - engage fans to interact with the page and develop brand loyalty/ambassadorship
  • Customer Service - focus on providing customer service or taking in feedback from customers MONTH 1: CAMPAIGN SETUP AND STRATEGY
    ·         Social Media Audit
    ·         Social Media Playbook
    o   Six month goals and timelines
    o   Buyer Persona
    o   Communications Objective
    o   Content Strategy and Content Verticals
    o   Response Protocol/Escalation Process
    o   Message Tracks for Each type of Comment
    o   Tailored audience for the page
    ·         Account Creation and Optimization
    ·         Profile Picture Creation and Cover Photo Creation
    
    
    MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
    ·         Monthly Content Planning
    o   Content provided a week before actual posting
    ·         Content Creation
    o   10 high quality graphics every month
    o   2 Ads Created (graphics, text)
    ·         Monthly Social Media Paid Ad Campaign Management
    o   2 Ads Created
    o   Budget Recommendation (according to goals)
    o   Client needs to provide budget
    ·         Follower Growth
    ·         Social Media Reporting
    o   Monthly Social Media Report (Facebook/LinkedIn/Twitter) - One report for each platform
    §  Social Media Snapshot (Overview)
    §  Network Growth/Reach
    §  Engagement Report 
    §  Content Report/Content Consumption
    §  Customer Service Report
    o   Social Media Insights
    §  Manually Created Analysis for the Month

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Option 1 Social Media Basic $747 $747.00 USD Option 2 Local Silver $1197 $1,197.00 USD Option 3 Basic Web Design $1497 $1,497.00 USD Option 4 Advanced Site Consultation $2997 $2,997.00 USD